Selmo is Poland’s largest live commerce ecosystem. We bring sellers and buyers together in one place: shop owners get the market’s most comprehensive system for selling during and outside LIVE streams, while buyers get a dedicated mobile app and online marketplace to shop directly from their favourite sellers.
The app alone already has over 1.5 million active users. As an official Meta partner and TikTok Shop integrator, we are the only solution on the market that enables simultaneous selling on Facebook, Instagram, TikTok and the Selmo app from a single dashboard. This comprehensive approach is why hundreds of sellers choose Selmo as their social commerce command centre.
From Kraków to European markets – our journey since 2021
Selmo was founded in 2021 in Kraków by Filip Szczepanik and Jakub Karyś. From day one, it addressed a problem no other tool on the market could solve. Sellers running LIVE streams on social media collected orders manually from comments, managed dozens of Messenger conversations and copied customer details into shipping systems themselves. This daily chaos cost them time, money and customers.
Selmo was the first solution on the market to fully automate this process: an order placed by commenting with a product code during a stream goes straight to the seller’s dashboard, ready to fulfil. This breakthrough now underpins the entire live commerce category in Poland. Since then, we have expanded from Kraków across Europe and beyond.
Selmo operates in more than a dozen countries outside Poland, including France, Italy, Portugal and the United States, and continues to grow in new markets, building an ecosystem used by sellers around the world.
How we work
Sellers using Selmo receive onboarding support and guidance on growing sales through social channels. The ecosystem also gives them access to marketing tools and fulfilment services.
For sellers
Manage social media sales in one place – from LIVE streams to order fulfilment and shipping.
Automatic collection of orders from LIVE streamsManage orders in one dashboardIntegrated Messenger and shipping labelsIntegrations with Shopify, PrestaShop and WooCommerceCarriers: InPost, Furgonetka, GLS, USPSFor buyers
Shop securely with your favourite sellers and track orders in one place, no matter how many streams and channels your purchases come from.
Browse LIVE streams and offers from your favourite sellersSecure shopping in the appTrack orders in one placeOver 1.5 million active users
2nd place in Forbes Polska’s “25 best Polish startups. 2025 edition” ranking
Founders recognised on Forbes Polska’s “30 Under 30” list (2023)
Finalist in the 2025 EY Entrepreneur Of The Year competition in the “New Business” category
Join the sellers who chose Selmo
Want to see how Selmo works in practice, from both a seller’s and a buyer’s perspective?
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