Turn comments onLIVEinto orders
Go live on Instagram and sell without handling comments manually. Selmo recognises product codes, creates carts and automatically sends customers payment links.
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How does sellingon Instagram with Selmo work?
Just 4 steps to a booked payment
Orders gostraight to your store
Connect Selmo with the platform you already use. Products, stock levels and orders sync both ways, so you never sell the same item twice.
Everything your storeneeds in one place
From orders and payments, through customer communication, to marketing and sales analytics - Selmo brings all the key features together in one system.
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Sell across channels
Sell on Facebook, Instagram, TikTok and in the Selmo app at the same time.
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End-to-end handling
Accept fast payments, control your stock and ship orders straight from Selmo.
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Sell more
Automations, the Selmo app and marketing that help you reach new customers.
Frequently asked questions
During the stream you show a product and give its code, e.g. “selmo 100”. When a customer types it in a comment, Selmo recognises the product and variant, adds it to their cart and sends a summary with a payment link in a direct message.
No. The customer enters shipping details and pays straight from the link they receive in the message - just like in an online store.
Yes. Besides live streams, you can automate comments under posts and reels, story replies and direct messages.
Yes, our Instagram and Facebook integration is fully verified by Meta, so the connection is completely secure.
Yes. Selmo integrates with Shopify, WooCommerce, PrestaShop, Magento, Base and Apilo, among others. Products, stock levels and orders sync both ways.