How to sell on Messenger? Effective strategies for sellers

7.12.2021

Want to revolutionize your business in the digital world? Check out how to sell through Messenger and learn how conversations can turn into real orders. Read on and change your strategy to one that delivers results.

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What is selling through Messenger?

Selling through Messenger is the use of this application to make direct contact with customers and promote products or services. The following are the steps and characteristics of selling through this platform:

  1. Company profile on Messenger - to start selling through Messenger, a company must have a Facebook profile created that can be linked to Messenger. This is the first step to connect with potential customers.
  2. Automating communication - with various tools and bots for Messenger, companies can automate some communication, such as sending welcome messages or answers to frequently asked questions.
  3. Personal approach - despite the possibility of automation, the key to success in selling through Messenger is a personal approach. It's worth knowing the customer's needs and customizing communications to make them as personalized as possible.
  4. Multimedia - in Messenger you can easily share photos, videos, or links to products. It's a great tool for presenting your offerings attractively.
  5. Fast response - customers expect quick responses in real time. That's why it's important to be available and respond to inquiries as soon as possible.
  6. In-app payments - Messenger also allows you to conduct transactions directly in the app, which can greatly speed up the sales process.
  7. Analysis and optimization - as with other sales channels, it is worth analyzing the effectiveness of Messenger activities and adjusting the strategy in response to the results.

Selling through Messenger is a relatively new, but very effective, method of establishing relationships with customers. It allows you to communicate directly and build stronger relationships, which can lead to increased customer loyalty and increased sales.

 

Benefits of selling through Messenger

How to sell through Messenger to capture customer attention? The key is to understand the advantages of this tool. Messenger allows you to build a relationship with the customer in a more direct way than traditional sales methods.
 

Building a relationship with the customer: don't forget that selling through Messenger gives you the opportunity to communicate directly with the customer. This is an ideal opportunity to understand the customer's needs, answer their questions and tailor your offer to their expectations.
 

Instant responses: by using Messenger, you can respond to customer inquiries in real time. A quick response increases trust and the chances of closing the deal.

 

Company Profile on Messenger

Having a company profile on Messenger is essential to selling effectively through this channel. It ensures a professional appearance and the perception that your brand is trusted.
 

Correct profile settings: make sure your profile contains all the necessary information about your company. A profile photo, description, and a link to your website or store are the bare minimum.
 

Automatic replies: Messenger allows you to set up automatic responses for your customers. This is a great way to let them know that their inquiry has been received, even if you can't respond right away.

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How to use Selmo's tools for selling through Messenger?

The Selmo platform offers a number of tools that can help you sell through Messenger:
 

Automate the sales process
With the tools offered by Selmo, you can automate many customer service processes, which speeds up order processing and improves customer satisfaction.


Integrate Selmo with Messenger

With Selmo's integration with Messenger, you can manage all your inquiries in one place. This not only makes your work easier, but also allows you to better manage your customer relationships. Remember that you can test the offer for 7 days for free. That's enough time to see for yourself the benefits that come with it.

Selmo also offers a Facebook live-streaming program that allows sellers to showcase their products in real time, answer questions from the audience and encourage them to learn more about the store.

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Selling through Messenger can be an effective tool in growing your business. Remember to build relationships, use professional tools and customize your offerings. Combined with the right tools, selling through Messenger will become easy and fun. Don't wait, start turning every conversation into a satisfying transaction and watch your brand grow in the digital environment.

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