Sellers are always looking for new ways to encourage people to buy their products. One of them is to use discount codes—but how to do it wisely? That's what you'll learn in today's article!<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1695830924.webp"></figure><h2>What are discount codes?</h2>By general definition, discount codes are strings of letters, numbers and/or characters that entitle you to purchase products under special conditions. But they don't have to apply only to products. You can also create a discount code for free delivery or even for a consultation with you (if, in addition to products, you offer, for example, help in choosing the right cut of a dress). &nbsp;<h2>How does a discount code affect customer decisions?</h2>Simply put: discounts and coupons encourage people to spend money. It works on both new potential clients and regulars in your Facebook store. A person who receives a discount on a product, even a small one, will be more likely to make a purchase—even if he or she was unsure of the decision before receiving the discount. &nbsp;<h2>How to create a discount code in Selmo?</h2>1. Open the “Discount Codes”Log into your account on Selmo and go to Settings &gt; Discount Codes2. Add a discount codeFill in the name of the code and set the discount. It can be a percentage discount or free delivery on your order. Below, you will see a list of discount codes you have already added (all codes you have created will appear on the list).Note: discount codes only work for new orders!<h3>Tips:</h3><ul><li>Maintain a balance: there is a balance between retention rates and promotions. Make sure the proposed discount definitely fits into your promotional budget.</li><li>Focus on specific products. If you want to sell a product quickly, promo codes are a great tool for quick sales.</li><li>Convert people into regular customers. Promotional codes are a proven way to re-engage and build loyalty with clients you haven't seen in a while.</li></ul><h2> Summary</h2>Discount codes are a very good sales tool—if you use them with care, your sales will absolutely increase and your circle of regular clients will grow 🚀.

How to use discount codes in your boutique?

Live selling is becoming increasingly popular and can be used not only in the fashion industry. Our client—Leas Bonbons De Mandy knows this very well! The shop offers sweets from all over the world and even though it operates in such a specific industry, it uses online sales tools on a daily basis. It generates huge interest in products, and thousands of viewers follow these live broadcasts! If you're curious about how to achieve this, read this story!<img src="https://app.selmo.io/assets/img/uploads/ckeditor/1695563930.webp"><a href="https://www.facebook.com/BonbonsDeMandy/">Les Bonbons De Mandy</a> is a shop, which offers a variety of candies, chips, drinks and other products from different cultures, which it presents live on Facebook as well as on its website <a href="https://www.lesbonbonsdemandy.fr">https://www.lesbonbonsdemandy.fr</a>For its promotion, it mainly uses Facebook lives, during which it presents its products, explains their exceptional origins and unique flavors. She also uses other social networking platforms such as Instagram, Twitter and even TikTok, sharing attractive product photo, regional recipes and interesting facts about cultures from around the world.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1695566109.webp"></figure><h3>What are the biggest challenges you face in your daily work? What task takes up the most of your time?</h3>"Before we discovered Selmo, the day-to-day running of our shope was extremely difficult and exhausting. Tasks such as sending summaries, managing client orders, controlling payments, creating labels and collecting client information took us many hours, and it was very easy to get confused due to fatigue. The system streamlined and automated these processes, saving us time and avoiding costly mistakes. Now we can focus more on client service and the development of our shop, knowing that Selmo effectively handles these tedious tasks."&nbsp;<h3>What was the reason you decided to try Selmo?</h3>"We decided to try Selmo because of the significant challenges we faced in the day-to-day management of our shop. Time-consuming tasks were becoming exhausting and error-prone. When we discovered that Selmo offered automated solutions, we saw an opportunity to improve our efficiency and reduce these errors. The 7-day free trial allowed us to see many benefits and helped us better serve our clients while simplifying literally everything we were struggling with."&nbsp;<h3>Did the same task that used to take so much time become easier to manage thanks to Selmo?</h3>"Absolutely, thanks to Selmo, the task that used to take a lot of time is now managed more easily and quickly. Activities such as summary creation, live invoicing, customer management and notifications are automated, which has reduced effort and minimized errors."&nbsp;<h3>How has Selmo helped you?</h3>"Selmo helped us by automating time-consuming and complex tasks. This reduced our workload and allowed us to devote more time to other things related to store development. Thanks to Selmo, we achieved the following results:📌 200% increase in invoicing speed, with fewer lost clients📌 Live sales have doubled!&nbsp;📌 A time saving of at least 60 hours per month (previously it took us a whole week to issue invoices, which now allows us to save a huge amount of time and avoid the need to employ an additional person)📌 100% increase in audience interest during live broadcasts."<h3> Would you recommend Selmo to other vendors? Why?</h3>"Absolutely! We recommend Selmo because the automation it offers has had a significant impact on our operational efficiency and profitability. The benefits are numerous! We believe that other sellers can also benefit from these advantages to improve their efficiency, customer service and impact for business development."<a href="https://www.selmo.io/en"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1695565023.webp"></a>If you also encounter these types of problems and inconveniences in your daily work, try Selmo. You can use a 7-day trial period, completely free. Check <a href="https://www.selmo.io/en">here</a> and see how you can save more time and spend it on other activities 😊.

Automatic invoicing saved our time up to 60 hours a month!

How to sell on Instagram? This question is being asked by many online business owners. Learn the most effective methods for making an online shop successful by diving into Instagram's world 🔥.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1694785821.webp"></figure><h2>Why it's worth to sell on Instagram?</h2>This social media platform has become a powerful marketing tool. With its help, you will reach the younger generation who actively use Instagram on a daily basis. Attractively prepared posts and Stories attract attention and increase user engagement. Instagram also allows you to build strong relationships with your customers, and with the option to comment and share,&nbsp;your boutique will gain more recognition.&nbsp;Whether your strategy is to sell in posts, on broadcasts, and whether you use Facebook — in Selmo all orders and messages will be visible in one panel.&nbsp;You can recognize them through the platform's logo and see which come from Messenger and which from Instagram. Your customers will get a summary on which platform they ordered on. Check out,&nbsp;<a href="https://www.selmo.io/en/instagram">how to start selling on Instagram</a> together with Selmo.Remember that Instagram is a sales channel that allows you to reach a whole new audience for whom interesting content matters. Therefore, it is worth taking advantage of the potential of this platform and make sure to show your boutique from a slightly different side than before.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1694785837.webp"></figure><h2>How to sell products on Instagram?</h2>Selling on Instagram is mainly based on visual aspects. That's why you should consider:<ul><li>quality of photos—illuminate your photos with an additional lamp, or take photos in daylight to best present your products.</li><li>descriptions under posts—they should be short, but convey the main information. Hashtags will help promote the posts and make the content reach more people.</li><li>Instagram Stories - the "Swipe Up" function, will allow you to redirect clients immediately to the product page&nbsp;in your online store, which you will open in just a few seconds on Selmo - here you will learn&nbsp;<a href="https://panel.selmo.io/shop/desktop/">how to add links to your Stories.</a>&nbsp;</li><li>sales broadcast facilities—make sure you have a properly prepared room to showcase your products. This way you can show your unique style, clothes on hangers, or, for example, a shop's banner in the background.&nbsp;</li></ul>&nbsp;<h2>How much does it cost to run a store on Instagram?</h2>The very process of adding products and selling them on Instagram is free.&nbsp;So how to get started? Just follow our instructions and check out,&nbsp;<a href="https://panel.selmo.io/ustawienia/instagram/">how to connect your Facebook Fanpage account</a> ☺️If you are already selling on Facebook, we have great news for you! You don't need to set up a new account or learn additional features, everything works the same as before. What's more, adding a new platform is completely free. If you launch it in Selmo, you won't pay anything for it. You have it in the price of your current plan ☺️Starting your store and promoting it on Instagram, will allow you to sell even more than before! Your clients' orders will merge into a single shopping cart, whether they order something through Facebook likes, from a post on Instagram, or select something from the store. Additionally, you will very easily display products that have been returned, giving your clients the opportunity to make a quick purchase. They will also be able to search for products much more easily than, for example, in Facebook posts.<h2>&nbsp;</h2><h2>Live broadcasts on Instagram</h2>In addition to traditional methods of promotion, live sales are becoming increasingly popular. Live broadcasts are not only a good tool for contacting customers, but also a very effective sales platform.&nbsp;During such a broadcast, you can present products in real time, showing their details, features, or even benefits.&nbsp;Thanks to the interactivity of live broadcasts, you can also answer viewers' questions in real time. This will help to dispel their doubts and gather valuable feedback.A great option is also to run your likes in two places at the same time—on Facebook and Instagram.&nbsp;You will reach more clients, and all messages or comments, will show up in your seller panel on Selmo.&nbsp;You no longer need to check Facebook and Instagram separately!&nbsp;<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1694785848.webp" alt="Image showing how to create orders during the broadcast on Instagram"></figure>Remember, that when selling on Instagram, it is very important to take care of several aspects: from the quality of your photos, to the use of the features available on the platform. Success in online sales depends on constantly adapting to trends and clients needs. Instagram is a powerful sales tool, so it is worth taking full advantage of its potential. Now that you know how to do it, so it's time to act. Good luck! 🚀

How to sell on Instagram? The most effective methods for making an online shop successful

Are you managing a small boutique, but not sure if Selmo is suitable for you? Our client Flore Tailles Gourmandes is an excellent example, demonstrating that the size of the boutiques doesn't matter, as Selmo's features are suitable for boutiques of all sizes. Read the story of Flore Tailles Gourmandes to discover all benefits and get to know how to target a specific group of clients 🙂.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1692794551.webp"></figure><a href="https://www.facebook.com/floretaillesgourmandes">Flore Tailles Gourmandes</a> is a women's clothing boutique based in Marseille. Operating under the banner of body positivity, it promotes the well-being of women wearing plus-size clothing (sizes 42-62 and beyond!) to help them feel comfortable and beautiful. The Flore Tailles Gourmandes boutique promotes its products through posts on Facebook and Instagram and in-store sales events. By showcasing clothing online, it invites potential clients to visit the store for an even richer experience.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1692795221.webp"></figure><h3>What are the most significant challenges you face in your daily work? Which task consumes the most of your time?</h3>“Most of my time is dedicated to sending summaries to customers and sorting orders. It often happens that we can't manage to record orders and address all customer inquiries simultaneously during in-store events”. &nbsp;<h3>What was the reason you decided to try Selmo?</h3>"To be honest, I wanted to try the system out of pure curiosity and see if all the features the consultant presented to me, would actually prove useful. I must say I wasn't disappointed! 🙂"&nbsp;<h3>How has the Selmo system assisted you in your daily work?</h3>“Orders are clear, clients are well-guided during live sessions, summaries are sent automatically – all that's left is to prepare the orders! Selmo provides an overview we don't have with a traditional method; everything is streamlined, no room for error.”<h3> Would you recommend Selmo to other sellers?</h3>“Absolutely, I would! Mainly because it's incredibly intelligent and user-friendly, saving me a lot of time and helping me establish better relationships with my customers.” <a href="https://www.selmo.io/en"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1692793950.webp"></a>Are you interested in boosting sales at your boutique too? Don't wait any longer — join our satisfied clients. Dedicated Selmo's expert is here to assist you during the 7-day trial, providing comprehensive insights into all features and functionalities. Sign up <a href="https://www.selmo.io/en">here </a>and enjoy more free time.

Check out how boutique Flore Tailles Gourmandes uses live sales to build an engaged community

The bigger the boutique, the more chaos with orders — sounds familiar? We know how difficult it can be to manage a shop that generates huge revenue. The Scrilù boutique attracts over 8,000 viewers, 800 comments, and nearly 100 orders after every broadcast! If you like to have everything organized and are precise in your work, you know how much time it takes. Our Scrilu Boutique customer knows this problem inside out, but since finding Selmo she has managed to organize it wisely. Read this story to find out how our system helped her in her daily work.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1691943500.webp"></figure><a href="https://www.facebook.com/scrilu">Scrilù</a> is an Italian boutique that sells handmade jewelry, handbags, and fashion accessories. The boutique also offers&nbsp;clothing from well-known brands, such as Guess or Michael Kors, in its offerings. Scrilù promotes his boutique with sales broadcasts, which he does 3-4 time a week.<h2><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1691943755.webp"> What are the biggest difficulties you encounter in your daily work? Which activity takes up the most of your time?</h2>"Summarizing all orders after sales transmissions. It takes me the most time, and it is difficult to navigate with such many orders and not confusing customer orders. Great difficulties with inventory management, and then remembering all the products booked by each customer, sending summaries and totals to each buyer."&nbsp;<h2>What was the reason you decided to try Selmo?&nbsp;</h2>"For the ability to have everything organized in one place, to have all my customers' order histories under control, to catalog orders by customer number, and to trace any product back to a click."&nbsp;&nbsp;<h2>What has changed since you started using Selmo ?&nbsp;</h2>"Since we have known this platform and have been using it regularly in all our live shows, work has become much easier, we can respond faster to our customers because we have all the work systematized and organized on the platform. With one click, we access the platform and have control of the entire warehouse. Therefore, I highly recommend leaning on this platform and using it constantly. It has been&nbsp;a real discovery! ". &nbsp;<h2>Would you recommend Selmo to other vendors? If yes, why?&nbsp;</h2>"Selmo has many useful features that simplify your daily work. It is a great platform, especially for those who use live-streaming. Everything is done in a very simple and, most importantly, fast way. It can save you a lot of time!" <a href="https://www.selmo.io/eng"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1691943534.webp"></a>Do you also want to improve sales in your store? Don't hesitate and join hundreds of satisfied customers today. Our experts will help you during the 7-day trial period and explain all the features and their capabilities. Register <a href="https://www.selmo.io/eng">here</a> and enjoy more free time! ☺️

Up to 800 comments and over 100 orders after each broadcast!

Doing business and reaching clients is not an easy task. How to attract them with a marketing strategy? That's what you'll learn in today's article — feel free to read! 😊<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1690988126.webp"></figure><h2>Why live selling?</h2>Sales broadcasts are a trend that is gaining popularity. It's a relatively cheap and easy method of selling — it's also well received by Facebook's algorithm. As you're reading this, you're probably already running your store. How can you reach potential customers and generate more sales?&nbsp;<h2>Create a content plan and ensure regularity!</h2>At the core of any strategy is systematicity. Focus on making sure that you carry out layouts at a consistent time. With regularity, you will gain trust and better introduce customers to your products.Facebook ranks content based on viewer engagement. The more engaged the audience is during a broadcast, the more exposure it gets. Finding the appropriate time to conduct a broadcast live on Facebook can improve your fanpage's reach and thus increase your sales. Wondering what time is best to make a live broadcast? In one of our recent articles, we mentioned that based on our analysis:<ul><li>- Most sales occur from Tuesday to Thursday</li><li>- Stores are most likely to create broadcasts between 5pm and 8pm</li><li>- Fridays and Saturdays see a significant drop in sales (2x less)</li></ul>&nbsp;<h2>Take advantage of Facebook groups</h2>Facebook's groups are often underestimated. Each group is a mini-community where everyone has specific interests.If this is your first steps in marketing, focus on engaging members of groups that already exist. However, once you've gathered experience, you can think about creating your own group, with which you will regularly maintain relationships and encourage purchases. &nbsp;<h3>How to engage your audience on groups?</h3>The first steps in marketing on Facebook groups may seem intimidating. Nothing could be further from the truth! Here's how you can make group members appreciate the content you create:&nbsp;Keep in touchRespond to comments under your posts, and comment on others' posts and videos. Be an active member of the group before you expect others to engage. Tip: use humor to make them remember you. Nothing engages like a good joke!&nbsp;Create surveys, quizzes and ask questionsLet group members have a little fun! Create a rebus related to the item you want to sell, or prepare an interesting puzzle. You can offer a rebate or prize to the first person who gives the correct answer to your question — then you will definitely attract more people to your content.&nbsp;EducateDo you sell women's clothes? Handbags? Or maybe shoes? No matter what you sell, you can educate your audience about topics related to the goods you sell. Write a post about how to size a handbag, or how to choose the right shoes for different occasions. Record a video or start a broadcast during which you explain how to put together sets of clothes, or match cosmetics to different skin types. This way,you show yourself from the side of an expert, who can be trusted.&nbsp;Don't spamNo one likes spam. Don't flood the group with content that doesn't benefit you or other group members. By spamming, you risk negative perception of your store and losing potential customers. When creating posts, videos, or quizzes, consider whether it is interesting and/or useful from your customer's perspective.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1690987012.webp"></figure><h2>Surprise your customers</h2>Surprise your customers by adding something from yourself to the packages you send. This could be a handwritten thank-you note for their purchase, a set of stickers with your logo, candy or another small gift. This will make your customers feel appreciated and eager to return for more products. The purpose of this surprise doesn't have to be solely to create positive impressions in the customer. You can use it to induce customers to perform certain behaviors, such as leaving reviews on your Facebook page, commenting on posts, or sharing your broadcasts.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1690987022.webp"></figure><h2>Take advantage of Messenger</h2>Not using Messenger yet? It's about time! It's a great free tool that allows you to collect orders and keep in touch with your customers.Our platform allows you to, among other things, send notifications on Messenger to your customers, so they won't miss your likes or sales posts! &nbsp;How does it work?<ol><li>1. Please&nbsp;your customers to write "selmo subscribe" in a private message,</li><li>2. Go&nbsp;to the "Customers" tab on Selmo, then click "Subscribed",</li><li>3. Click the blue "Send Notifications" button, then enter&nbsp;the content&nbsp;of the message and optionally paste the link.</li><li>4. After sending notifications, each customer will receive your message on Messenger... and you're done! Isn't it easy?</li></ol>&nbsp;<h2>Turn the broadcast into a fun</h2>Maintaining engagement during the broadcast is also very important — you probably don't want the potential customers watching you to flee after the first few minutes? Use gamification elements during the broadcast (as well as afterward). Make participating in your live event seem like fun — then your audience will definitely want to show up for the next one! Consider running a rankings or points system for regular purchases from your store. How about a quiz in the middle of the broadcast that ties in thematically with the product you're about to show? A wheel of fortune could also prove interesting to your viewers! &nbsp;<h2>Advertise on Facebook!</h2>Facebook ads are an additional way to promote yourself. They allow you to reach current and potential customers. You can promote your sales posts, for example, and increase your company's sales in the same way. &nbsp;<h2>Summary</h2>Marketing plays a key role in sales. Not only does it make it easier to reach new customers (if conducted head-on), but it also helps build loyalty with current customers. If you use our tips, generating sales will become easier. Try Selmo for free at the seven-day trial here: <a href="https://www.selmo.io/">https://www.selmo.io/</a>en

How to effectively reach potential clients?

How to build recognition for your shop and maximize sales? Here's the story of an Infinik boutique that since it implemented Selmo into its daily operations, has started saving time and increasing its client base! In this post, you'll read the amazing story.&nbsp;<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1690543619.webp"></figure>Boutique&nbsp;<a href="https://www.facebook.com/profile.php?id=100076285328210&amp;locale=en_EN">Infinik&nbsp;</a>sells women's clothing, fashionable clothes and women's accessories. It offers sizes from 34 to 50 for women who want to feel beautiful in every way. She promotes her products on Facebook and Instagram sales funnels, all in a friendly atmosphere with a touch of good humor!<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1690543605.webp"></figure><h2>Which activity at work, is the most time-consuming for you?</h2>“Sending statements and summaries after a sales funnel is completed to all customers”.<h2> What made you decide to try Selmo?</h2>“I wanted to continue sending summaries to customers, while they took too much time and the whole process was very tiring. Therefore, I was looking for a solution on how I could simplify it”. &nbsp;<h2>What effects do you see after implementing Selmo into your daily work?&nbsp;</h2>"Selmo has completely changed my life and my work! Before, I used to spend a minimum of 5 hours on the entire post-sales process, and now it's just 3 minutes and I send all the summaries with ease. I really don't know how I managed before without Selmo, where the whole process was very long and complicated for me.Additionally, the layouts are very smooth, and I have 20% more followers than before — it's just amazing! Now I'm bored, because I have more time and I can relax and have clearer ideas for business development, and devote the extra time to family life ☺️". <a href="https://www.selmo.io/en"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1690462874.webp"></a>Do you also want to improve sales in your boutique? Don't delay and join hundreds of our satisfied clients. Our experts will help you during the 7-day trial period and explain all the features and capabilities. Sign up&nbsp;<a href="https://www.selmo.io/en">here</a> and enjoy more free time.

20% increase in boutique interest after  Selmo implementation

Do you want to find out how one of our clients made up for lost time through excellent order management? Or maybe you want to know how she reorganized her work by really quickly fulfilling even more orders? Read on to find out how she was able to achieve all these things!&nbsp;<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1690464574.webp"></figure><a href="https://www.facebook.com/profile.php?id=100064442452239">The Creativa Hobbistica</a> is a haberdashery started by Ms. Giusy from Palermo in Sicily. She currently owns two haberdasheries and is very involved in her relationships with clients, organizing various creative activities for them. About 2,5 years ago, during the pandemic, she started doing live selling, thanks to which she has stayed in touch with her audience. Giusy has almost 30,000 followers on her fanpage. During her broadcasts, the task that caused her the most difficulty was definitely transcribing and saving all the orders. With such a turnout, it is very easy to miss someone. Sending summaries was a time-consuming task, she had a lot of unread chats, making it more difficult to find herself.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1690125351.webp"></figure>Haberdashery Creativa Hobbistica started using our system in April 2023. We wished to know how Selmo affected her work, so we decided to ask a few questions. Here's what she told us:&nbsp;<h2> What was the reason you chose Selmo?</h2>“The biggest difficulty we had was handling orders after the live broadcast. We could not serve so many clients in a short time. In addition, some comments wouldn't load at all or would get deleted, and it was always complicated to find them again”.<h2>&nbsp;</h2><h2>The same activity that used to take you so much time, thanks to Selmo has become easier to manage?</h2>“Absolutely yes, Selmo has solved all our problems!”. &nbsp;<h2>How has Selmo made it easier for you?</h2>“The function without which I could not do without is definitely the management of messages and comments that often did not come under the Facebook live. Now thanks to Selmo, we can read all the comments, have a proper history and respond to each of them. Plus summaries that are generated automatically and the ability to even send cart statuses to customers...in short, we are really happy with every feature and novelty that Selmo brings”.<h2>&nbsp;</h2><h2>Why would you recommend Selmo?</h2>“I recommend Selmo because we have saved and recovered so much time and have been able to put order and cleanliness in our daily work. One thing that needs to be emphasized is absolutely the convenience of no longer having to transcribe orders or mark them at the same time during the live broadcast”.<a href="https://www.selmo.io/en"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1690122811.webp"></a>If you too face such inconveniences in your work on a daily basis, try Selmo. Sign up for a 7-day trial period, absolutely free. Check&nbsp;<a href="https://www.selmo.io/en">here&nbsp;</a>and see how you can save more time.

From message influx to structured communication with clients

Wondering how to gain more time and better manage orders in your boutique? Or, how to &nbsp;organize your work more efficiently and start processing more orders faster? Learn the recipe for success from one of our customers and how he achieved all these things!<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1690457778.webp"></figure><a href="https://www.facebook.com/obuwiebazzar">ShopBazzar </a>is a clothing and footwear boutique that uses Facebook and Instagram platforms to promote its products. It uses broadcasts and sales posts on a daily basis.&nbsp;ShopBazzar started working with us over a year ago. We wanted to find out how Selmo affected their work, so we decided to ask them a few questions.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1689846289.webp"></figure><h2>What was the reason why you decided to try Selmo?</h2>"At some point, the company's growth stopped and we had to think how to make it speed up sales and what to do so that customers would receive summaries much faster. And here, the Selmo system came out to meet our expectations.A year ago we met the Selmo company, which came to us and implemented the whole system, explaining how all the functions work. Incredibly, they helped us to increase our sales and gain more convenience."&nbsp;<h2>Has the same activity that previously took you so much time become easier to manage thanks to Selmo?</h2>"At one point, our company faced a big problem of how to quickly and efficiently respond and send summaries to customers. Previously, sending summaries took us many hours and several people had to do the job. And today, after the implementation of Selmo, it takes literally seconds and we do it through&nbsp; one click."<h2> Without which function, you can't imagine your current work?</h2>"The function of displaying comments during a sales broadcast, this is a phenomenon! Thanks to this, we have all the comments visible on the computer and we don't have problems with searching. Previously, not all of them appeared on the phone. This is a feature that makes it much easier to sell, and customers are happier.&nbsp;Sales posts also give us the opportunity to grow and increase sales. At this point, we can't imagine the operation of our company without summaries. There are so many functions that it's hard to choose just one!" &nbsp;<h2>Would you recommend Selmo to other sellers?</h2>"Definitely yes! We have saved a lot of time and have been able to organize our daily work. Something also worth mentioning is the huge convenience that we no longer have to write down orders on the fly while running sales broadcasts."<a href="https://www.selmo.io/en"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1689846021.webp"></a>If you too face such inconveniences in your work on a daily basis, try Selmo. Sign up for a 7-day trial period, absolutely free. Check&nbsp;<a href="https://www.selmo.io/en">here&nbsp;</a>and see how you can save more time.&nbsp;

How to organize sales wisely and fulfill more orders?

Can sales automation, affect more orders? What can you do to respond to your customers efficiently and quickly? How to avoid ordering mistakes and save time in the process? Find out our client's solution and how, thanks to full social media sales automation, he managed to overcome all these challenges! Read on to learn the story of the Nasza Bajka Boutique from Poland.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1690458661.webp"></figure>Boutique&nbsp;<a href="https://www.facebook.com/profile.php?id=100063733053261">Nasza Bajka</a> manufactures and sells children's clothing. For promotion, it mainly uses sales broadcasts, so that it reaches a wide audience and can better present its designs. In this way, it also ensures great contact with clients, even though sales are made online.&nbsp;<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1689174517.webp"></figure><h2>Why did you decide to use Selmo?</h2>"The automation process was our dream from the very beginning. At a certain point, we started to receive more and more orders and there were situations when we had to sit at work until 11:00 p.m. and send summaries to clients.When we met with the guys from Selmo, after only 5 minutes, we knew that this is exactly what we needed. They presented us with all the features we'd been dreaming of: to have orders in one program, to have all the summaries sent to clients in one click, and even features like being able to inform the clients of a pending sales broadcast or a new post, it shocked us and made us very happy!"<h2>&nbsp;</h2><h2>How has Selmo affected your daily work?</h2>"If it wasn't for the program, we would have had to hire at least one or even two more people for the activities we do after the broadcast is completed, i.e. sending summaries, or making corrections — often the summaries we previously wrote down on pieces of paper contained errors. Thanks to Selmo, we were able to expand in the production and personalization of garments, because we found the time to do it. This wouldn't have been possible if the after-sales service wasn't so efficiently organized, because we would spend all day in orders.&nbsp; We also have control over all packages. We no longer have to physically sit in the shop and check whether someone has paid for it — all this, we have visible in the Selmo panel, so we can work comfortably from home ☺️."&nbsp;<h2>What has changed since you started using Selmo?</h2>"Time savings! I remember particular days of the week when we used to leave work at 11pm, and now we can finish our day at 5pm with a clear conscience.&nbsp; &nbsp;The revelation for me is also the fast generation of labels. It literally takes us a second, we no longer spend 5 minutes on it as we did before. For boutiques that have larger or even smaller sales, this is first and foremost an order."&nbsp; &nbsp;<h2>Why use the Selmo system?</h2>"Summaries come out in 3 seconds. Even while a transmission is in progress, you can already send summaries to customers. Sales labels are generated in a second. We have control over unpaid packages. The possibility to pay with BLIK or online transfer - all this, is visible in one system.&nbsp;One very important thing for me is that clients know Selmo. Wherever I shop or hit new boutiques, I see that many people are using this system. There is no problem that a new client comes to your boutique and doesn't know how to order. Clients are very familiar with the Selmo system from other broadcasts and you don't have to explain it to each person. The system is very simple, whether it's for salespeople or clients".<h2>&nbsp;</h2><h2>Can you imagine working today without Selmo?</h2>"Well, no. I don't even know how we functioned before ☺️ . The whole program is great for us, it allowed us to save a lot of time, and... nerves! ☺️"<a href="https://www.selmo.io/en"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1689173816.webp"></a>If you too face such inconveniences in your work on a daily basis, try Selmo. Sign up for a 7-day trial period, absolutely free. Check&nbsp;<a href="https://www.selmo.io/en">here&nbsp;</a>and see how you can save more time.

From 5 minutes to just 1 second - the story of the Nasza Bajka boutique and its way of speeding things up

Have you been live-selling for some time and want to do it full time? Have you got any doubts how to get down to it? This article contains useful tips on when and how to start turning your side sales job into a profitable business!<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1688139861.webp"></figure><h2>Look at numbers</h2>Numbers are the core. Look at your income and sale regularity, then think if you can afford doing Facebook lives full time right now. Before you decide to start your full-time business, build solid foundations which will spare you unnecessary stress.PS. Do you know that you can view your shop statistics in Selmo? Thanks to that, this step will be much easier... ;)<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1688139882.webp"></figure><h2>Get to know your customers</h2>Get to know people you want to sell your products to. What are they interested in? When do they buy most often? What is their involvement during your transmission? Who buys from you on a regular basis and who does it from time to time? Why?This is an important step when you create the initial outline of your “buyer persona”. You will use it to select the future activity direction. After all, you must appeal to your customers’ hearts!<h2>&nbsp;</h2><h2>Make a plan</h2>Planning is of utmost importance. Think how fast your business can grow if you start acting right now. Look at the current growth rate and your competitors, as this will make it easier to make a specific plan.How many hours a week will you spend doing specific tasks? Will you carry out marketing activities? Will you start your adventure with Facebook adverts? Or perhaps, do you want to invite influencers to cooperate?When we speak of plan creation, don’t forget to set objectives!<h2>&nbsp;</h2><h2>Set objectives</h2>Setting objectives will tell you how to measure your progress. One of objective-setting method is called SMART. This English acronym stands for:<ul><li>- Specific,</li><li>- Measurable,</li><li>- Achievable,</li><li>- Realistic,</li><li>- Time-bound.</li></ul>This means that to identify your sales objectives effectively, you need to design them to be&nbsp;specific,&nbsp;measurable,&nbsp;achievable and&nbsp;time-bound relating to your assumed period.Let’s assume your goal is to increase sales. To achieve it, develop it using the above model.You want to earn PLN X a month (specific). This means you need to increase sales by 20% (measurable). To achieve it, you need to spend PLN Y on marketing, new products and live transmission (achievable and realistic).&nbsp;Think what is missing in the above list.Obviously, this is the time-bound aspect! It will be much easier to measure progress if you assume some deadline for achieving the intended effects.Remember, however, that if you do not analyze your capabilities and resources carefully and you want to generate growth too soon, your objective will lose its achievable and realistic aspects! Depending on your existing results, you can plan to achieve the above objective in six months or a year. It is important, however, for your assumptions to be based on real data.<h2>&nbsp;</h2><h2>Start slowly</h2>Rome was not built in a day. It might be some time before you come close to your dream stage. You might consider employment of some people to help you cope with the work. Start from&nbsp;analyzing your current revenue and statistics, make a marketing plan and get to know your customers.&nbsp;Build your business slowly but firmly – this will help you be successful in the long term! Analyze your funds on a regular basis. Look before you leap. Check your current&nbsp;revenues and expenses related to sales and marketing activities. Prevention is better than cure! &nbsp;<h2>Use your strengths... and delegate the rest</h2>Do you know what you are really good at and what is not your strength? To achieve better results, focus on&nbsp;your strengths (for example on your charismatic transmission hosting) and&nbsp;delegate the rest which will save you much time and stress.PS. Do you know that you can delegate the less creative part of your sales-related work to our platform? Selmo allows you to automate such tasks as order collection, generation of invoices, receipts and courier labels and much more! Test Selmo today 7 days for free:&nbsp;<a href="http://selmo.io/">selmo.io</a><h2>&nbsp;</h2><h2>Scale reasonably</h2>Avoid excessive investments, in particular in the beginning. Start from some smaller ones and experiment. See what works before you spend large sums.That’s true that a new iPhone or a mic will improve your transmission quality but do you really need it right now?Avoid debts as well. The most important thing is to see your capabilities before you invest funds in your business. You develop it to earn, don’t you?<h2>&nbsp;</h2><h2>Keep statistics</h2>We return to the subsection on objective setting using the SMART method. One of success factors is to measure your work results. Remember to keep your statistics on a regular basis to assess your progress easily.In Selmo, you needn’t fill in any forms manually to follow your sales results. We’ll do it for you and present data on a dashboard which looks much friendlier than Excel.<h2>&nbsp;</h2><h2>Avoid burn-out</h2>Enough is as good as a feast. Take care of your mental and physical health. Don’t let your work become all your life.To keep on track and not to lose your motivation to achieve the intended goal, you must ensure that you don’t bust your hump. When you feel tired and don't feel like working, your customers will be quick to notice that (in particular during your transmission when you look sleepy), and your sales will suffer.<h2>&nbsp;</h2><h2>Talk to other sellers</h2>Do you know the saying “two (or more) heads are better than one”? Use other sellers’ experience and learn how they coped with problems you are facing right now. To do it, you may join a Facebook group or look for advice in online forums. You can also contact them directly using Messenger or write an e-mail. Who knows, this might be the start of a sales-related friendship. ;) Don’t be afraid of other sellers. There are a lot of customers, and sellers’ experience may turn out priceless.Learn from others’ mistakes instead of copying them!<h2>&nbsp;</h2><h2>Set a deadline</h2>Appoint a deadline being the last day when the comprehensive analysis is carried out. Have you managed to achieve the set objectives? What was successful and what failed? What changes can you make? Or perhaps was the idea not successful and you need to choose a different strategy?Remember: pivoting is not a failure. Some ideas work, but other don’t. This is not a reason to resign from your plans! This is a great opportunity to test different strategies and ideas!<h2>&nbsp;</h2><h2>Conclusions</h2>Business development is a hard but exciting journey when you discover your capabilities anew. Don’t let small failures discourage you from further work. Remember that we are here to support you on the way! View our other posts where we shared valuable advice on Facebook sales:&nbsp;<a href="https://www.selmo.io/en/blog">https://www.selmo.io/en/blog</a>&nbsp;Try Selmo free for 7 days and see that Facebook sales can be easy. Visit&nbsp;<a href="https://www.selmo.io/en">https://www.selmo.io/en</a>&nbsp;and open your account today. Have good sales!&nbsp;

How to turn Facebook sales into a profitable business?

Are you starting your Facebook sales journey, but you don’t know how to do it? This article explains how to sell in posts.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1686761105.webp"></figure><h2>&nbsp;</h2><h2>Selling through posts</h2>This method allows for 24/7 sales. It will be great for your shop if you have many pieces of a specific product.<h3>How does it look like in practice?&nbsp;</h3>You add a post to your Fanpage (we recommend posting a video as this is easier to present the product's properties, e.g. color or shape, in this way) presenting the product you want to sell. Clients can order it by writing a comment under your post or in a private message. Next, they enter required information and pay for the order. All you need to do is generate the labels (without data rewriting) and send the package.&nbsp;<h2>How to automate posts sales?&nbsp;</h2>Post sales is a great way to increase your sales profits which, if automated properly, saves lots of time and effort.Discover how sales automation can be simple! &nbsp;<img src="https://app.selmo.io/assets/img/uploads/ckeditor/1686764610.webp"> &nbsp;<h2>How to automate post sales in Selmo?</h2><ol><li>Add the product to the "Products" tab on Selmo.</li><li>Publish a post on your Facebook page showcasing the product. Add the product code(s) in the description (e.g., for different colors).</li><li>Ask clients to enter the code in the comment or send it via private message to your page. After leaving a comment, the client &nbsp;receives a message with a summary containing the list of products in the cart and a button to proceed to the order. Upon clicking the button, the client provides all necessary details, selects the delivery method, and makes the payment, including through Stripe.</li><li>What if all units of a particular product are already sold, but someone wants to buy it? No problem! When entering the code, such a client will be added to the waiting list, which you can check on the product's subpage. Additionally, you will see the people who have already made a purchase and have the product in their cart.</li><li>Now, simply generate a courier label in Selmo (you can do it individually on the order subpage or collectively on the order list).</li><li>Attach the label and send the package to the client. Once the client receives the order, its status will be updated to "fulfilled" in Selmo. Done! ☺️</li></ol>PS. Do you want to change the word before the product code? &nbsp;In Selmo, you can do it! You can place any word of your choice, e.g. your shop name, in front of the product code. Your clients will have to enter that name together with the code in the comment to order the product.<h2>&nbsp;</h2><h2>Summary&nbsp;</h2>Post sales is a great way to automate sales as it will enable your customers to place orders actually any time, not only during the sales transmission. Video posts generate long reach which translate into sales well.&nbsp;Try Selmo completely free for 7 days and see how selling on Facebook can be easy. Visit <a href="https://www.selmo.io/en">https://www.selmo.io/en </a>and create an account today. Have a good sales!

How to sell through posts?

It is not a big secret to get satisfactory sales results in a shop through live selling it is necessary to properly inform clients when the broadcast will start. &nbsp;At Selmo, we have decided to meet your expectations and from now you can send notifications about the beginning of live selling directly to all interested clients.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1685978427.webp"></figure><h2>Send notifications to your clients when your live-selling start</h2>In the past, most of you must have encountered a situation where users wrote to you after the end of a live stream that they hadn’t participated in it because they had no idea that it had started. From now on, you don't have to worry about it anymore.&nbsp;In Selmo, we have introduced an option of sending notifications to clients about the start of specific live-stream sales. How does it work?&nbsp;It’s quite easy!<ol><li>First, you need to ask your clients to write the “selmo save” in a private message to you.</li><li>Having written such a message, the client will need to click on the “Get messages daily” button, allowing them to subscribe to a group of people who receive notifications of each started live stream.</li><li>Next, when you want to start a given live stream, all you have to do is launch the Selmo application, go to the "Customers" tab and select the "Saved" tab. Then, you will see the “Send live-stream notifications” magic button; after clicking it, you will automatically be able to invite all subscribed clients to take part in the live stream! &nbsp;</li></ol><h2>Contact with clients has never been so direct</h2>This solution will allow you to&nbsp;contact your clients in an extremely simple and effective way, thanks to which they won’t miss any live streams. As soon as you start your live stream and send them a notification, each person will receive information on Messenger that your live stream has begun. What's more - the users won’t even have to enter your profile deliberately to join it. All they have to do is click the "Go to the live stream" button, and they can start shopping right away!Come right out and try our new feature right away. You can test Selmo for free for the seven days! &nbsp;<h2>Try it for free</h2>➡️&nbsp;<a href="https://www.selmo.io/en ">https://www.selmo.io/en </a>⬅️ &nbsp;

Send live selling notifications to your clients

Do you sell during live streams but don’t have a continuous series of products? 🤔 You don't have to keep stock to organize your sales and save time. 🤩 &nbsp;This article explains how to do it!<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1685366829.webp"></figure><h2>How to sell without using inventory?</h2>Adding products and their quantities can be burdensome and takes a lot of time, especially if you don't have a repetitive series of products in your shop. Fortunately, in Selmo, you can do without it!How to do it?✅ Create a new live stream in the “Transmissions" tab in Selmo ✅ Enter the name of the product you are currently presenting during the live stream ✅ Click the comments icon, hover over the profile pictures of the customers who are interested in buying, and click the plus icon ✅ Now, just create orders for the customers and send them summariesDone! &nbsp;<h2>Summary</h2>This way, you can automate your sales without the need to use inventory. Thanks to this, you save time and energy that you need during your live stream!Try Selmo free of charge for seven days and see how easy it is to sell on Facebook. Visit&nbsp;<a href="https://www.selmo.io/">https://www.selmo.io/</a> and create an account even today. We wish you a successful sales!&nbsp;

How to automate sales without using inventory?

You have often complained recently about interrupted and blocked transmissions, which have prevented you from selling in your boutiques. In Selmo, we have found few ways to solve this problem! Read on to find out what you can do in this situation.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1684841905.webp"></figure><h2>Method 1: Switch into the classic interface</h2>To be able to live stream without being blocked again, you need to switch the view of your fanpage to the old Facebook interface. This method usually helps to solve the problem of interrupted transmissions. You can do it as follows:1.&nbsp;Go to your Facebook page profile<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1684929145.webp"></figure>&nbsp;2. In the menu beside Edit Page, click the icon with three dots and select&nbsp;Switch to Classic Pages3. Follow the instructions by clicking&nbsp;Continue.&nbsp;In the final step, click&nbsp;SwitchNote: After switching to the classic interface, your posts from the last few weeks will be hidden.&nbsp;Despite this inconvenience, this method has helped the largest number of our customers. If you sell a lot in posts, we encourage you to read about the other two methods described below or re-add these products even on Instagram - read more about this feature below 🙂.<h2> Method 2: Check alerts and bans in your account</h2>It's very common for Facebook Pages to get alerts they know nothing about. It's worth checking if this situation applies to your page. What should you do?1.&nbsp;Open Facebook, click on your photo and select the profile of the Facebook page you manage. &nbsp; 2. Click on the following link:&nbsp;<a href="/en/blog/do-you-have-problems-with-interrupted-transmissions-check-possible-solutions">https://www.facebook.com/support?ref=contextual</a>.&nbsp;You will see a list of alerts and their statuses. If any of them appears as "open", click on it. &nbsp; 3.&nbsp;Having selected a given case, you can see its details. There you can find all information from the help desk, along with the reasons for the bans imposed on your account. Select "View Details" and click "Continue". &nbsp;4.&nbsp;The message “What do you want to do?”&nbsp;will appear. For our part, we recommend that you accept the changes, thanks to which the case will receive the resolved status. &nbsp;If it turns out that you actually have messages about violations and imposed bans, we additionally recommend that you appeal against the decision, along with information that you disagree with the message. The reason for imposing bans may be a violation of the community regulations, the fact that the content of your post in groups has been recognised as spam, or you don’t have the copyright to the music using during live streams.&nbsp;It is worth paying attention to this so that the situation will never re-occur in the future. &nbsp;<h2>Alternative method: Connect Instagram to Selmo</h2>As an alternative, we also recommend our latest Instagram integration. There are no bans there, so we have introduced this feature to give you more freedom to operate. If you are streaming live simultaneously on two platforms and your streaming is interrupted on Facebook, you can continue streaming on Instagram. This is a solution that's already been tested, so we really recommend it!You don't have to create a new account or learn additional functions; everything works the same as before on Facebook. What's more, adding a new platform is totally free.&nbsp;If you launch it in Selmo, you pay nothing for it.&nbsp;It’s included in the price of your current plan! Do you want to try it?&nbsp;Learn more <a href="https://panel.selmo.io/ustawienia/instagram/">here.</a><figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1684842909.webp"></figure>We encourage you to try each of the methods we have described and minimise the risk of restrictions imposed in the future.&nbsp;&nbsp;

Do you have problems with interrupted transmissions? Check possible solutions!

Every seller knows how time-consuming the sales process can be.&nbsp;What if you could reduce the necessary workload while generating more profit? It’s possible! In today's article, we explain how to automate sales in posts with Selmo!<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1685366474.webp"></figure><h2>What is the difference between selling in posts and selling live?</h2><h2>&nbsp;Live streams</h2>Live-stream sales are nothing more than presenting your products during a live stream. This trend is becoming increasingly popular… and profitable!During a live stream, viewers can ask about a given product in real-time and then place an order in a private message sent to the seller or in comments (you can learn more about collecting orders with Selmo).<h2> Sales in posts?</h2>This method allows you to sell 24/7. It works great for shops with many pieces of a specific product. &nbsp;What does it look like in practice?You add a post with the product you want to sell to your fanpage (we recommend that you place a video because it is easier to present features of a given item this way, such as their colour or shape).&nbsp;Customers can order it by commenting under the post or in a private message. Next, you collect the necessary data, pick orders, generate order summaries, and send packages. Does it look time-consuming? It's true - selling on Facebook can be time-intensive. Selmo, however, comes to Facebook sellers’ rescue! &nbsp;<h2>How to automate selling in posts?</h2>See for yourself that sales automation can be easy:<ol><li>Add a product to the "Products" tab in Selmo.</li><li>Place a post presenting the product on Facebook and add a product code in its description.</li><li>Once the customer has written a comment with the code (at any time), the customer receives&nbsp;a message on Messenger with a summary that contains a list of products in the basket and a button with an option of going to the order. Having clicked this button, the customer completes all the necessary details, chooses a delivery method, and pays for the order,&nbsp;for example,&nbsp;via BLIK.</li></ol>What if all the pieces of a given product have already been sold, and someone wants to buy it? It’s not a problem! After entering the code, such a customer will be added to a reserve list, which can be checked on the product subpage. You can also see people there who have already made a purchase and have this product in their basket.4.&nbsp;Generate a courier label automatically&nbsp;5. Stick the label to the package and&nbsp;send it to the customer.Done! &nbsp;&nbsp;&nbsp;&nbsp;

How to automate selling in posts?

Live-stream sales on Facebook have recently become very popular among both sellers and consumers, who can learn more about the product they are interested in during such live streams. Selmo is a tool that supports both mentioned groups during live-stream sales. Why is it worth using our system? Discover the five reasons that make Selmo the best program for everyone using live streaming and selling their products in posts.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1682694194.webp"></figure><h2>First reason: Time-saving</h2>Virtually all of us complain about the lack of time and the excess of duties, especially in today's busy world. Selmo has decided to address this problem and has provided you with an extremely helpful tool for live-stream sales.&nbsp;Our system allows sellers to save a considerable amount of time they can spend on entirely different activities to great effect. Selmo enables them to send post-stream summaries to all customers with a single click – it means they don't have to do it manually. How does it work? Summaries are nothing more than messages on Messenger with a list of products in the basket, provided with a special "Go to the order" button. Having clicked this button, the customer completes the details, chooses a delivery method, and pays for their order.&nbsp;But it's not the end of it! Selmo also organizes data for shops. All live stream and post- sales orders are available in a single place, clearly divided according to their payment and shipping statuses.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1682693178.webp"></figure><h2>Second reason: Multifunctionality</h2>Running live-stream sales is more challenging than many of you might think. This type of streaming preoccupies salespeople to bits. However, Selmo is here to reduce their working time to a minimum. No more writing orders down on a piece of paper or in Excel -&nbsp;Selmo allows you to record orders and send summaries to customers. Our application provides comprehensive assistance in selling on Facebook. From collecting orders, sending lists with ordered products and calculated amounts, collecting&nbsp;customer data, and posting payments, to generating labels and completing orders.It is also worth adding that Selmo has&nbsp;an open package feature that allows customers to pick orders for a longer time. Thanks to this, each person can decide&nbsp;whether they want the seller to send them the package at a given moment. If multiple orders are placed in a single shop, the customer will only pay for the delivery once, which will only happen when they request the shipping and thus close their basket.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1682693201.webp"></figure><h2>Third reason: Clear look</h2>The clear and legible look of the panel for both the shop owner and customers makes shopping a pleasure for both parties.&nbsp;In the Selmo application, all functions are clearly described, so there is no concern about mistakes or misunderstandings. And in the case of doubt, we are always at your service!<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1682693239.webp"></figure><h2>Fourth reason: Automatic generation of courier labels</h2>In Selmo, you save time not only during live-stream sales but also after they have ended.&nbsp;Automatic generation of courier labels enables you complete orders extremely fast. Thanks to Selmo, you don't have to copy and paste customer details manually to generate a courier label. Integrations with InPost and Furgonetka.pl allow you to create and print labels easily and immediately.Moreover, throughout the order completion process, each customer is informed whether a shipment has been sent to them, and they receive a message on Messenger automatically with a link to track the package. &nbsp;<h2>Fifth reason: Adapting to the customer</h2>Selmo is a tool that does not force boutique customers to change their behaviour or ordering method.&nbsp;They can continue to order products in the same way as before. Selmo is "only" responsible for&nbsp;organizing the work, making all post- and live-stream-sales orders available in a single place without interfering with the company's policy.

Five reasons why it worth using Selmo

As you probably know, you need a wide reach and an engaged audience to achieve good sales results in your online shop using live streams or sales posts. Undoubtedly, both these things are related. This article focuses on how to make your existing clients more willing to get involved in post and live-stream discussions.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1682603653.webp"></figure><h2>Let's start with a simple exercise</h2>Think about whether you have a favourite grocery shop in your neighbourhood? Although it may not be the cheapest or the closest to where you live, you visit it willingly. Have you ever wondered why it is the case? What makes you choose this shop over others in the area? Perhaps a friendly Mrs Anna works there, always smiles, asks about your health and work or even sometimes shares a joke? One of the reasons why you choose this shop over a cheaper one is your affection for the seller. You know you won't find a sad salesperson there who barely says "Good morning" to you and with whom the whole event ends with casually said "Card, cash?”. When doing shopping there, you feel good even though, as a matter of fact, you don't know each other at all, right?<h2> Build a relationship</h2>If you have already completed the exercise, you know how important relationships with your customers are. When starting live stream sales on Facebook, you should first focus on building customer relationships. You probably think that’s easier said than done. In this article, we have some tips for you.<figure class="image"><img src="https://app.selmo.io/assets/img/uploads/ckeditor/1682603693.webp"></figure>First, make sure your interaction with your audience is a conversation rather than a monologue. Talk to your customers - it's good not only for you but also for Facebook's algorithms.&nbsp;Are you starting a live stream? Say hello to your viewers and ask them to do the same. Ask them to write "hello" or let you know if they can see and hear you well. If you want to start your live stream less conventionally, you can ask them to tell you how they feel today on a scale of one to ten. Get them involved right from the very beginning.Remember to&nbsp;ask users to interact every 20 minutes on average during a live session. You can, for example, do a survey about... the live stream itself. Tell your viewers that you want to show them some sweaters and dresses, but you want them to decide what they want to see first. &nbsp;<h2>Make live streams regularly</h2>Choose the best time to stream and stick to it. If you already have a few live streams behind you,&nbsp;analyse when your audience was the most numerous. Was it 6:00 pm on Thursday, or was it Wednesday morning? Remember, there is no exclusive "golden" time. You have to test it by yourself to determine what time will suit the largest group of your customers best. Don't be afraid to try different hours!If you already know when you have the highest viewing figures, get your customers used to the fact that this is the time for your meetings. Suppose you schedule your live sessions on Thursdays at 6 pm. Remind your customers about it so that they look forward to them as if they were their favourite series, and carry out the live stream in such a way that it is a rest and relaxation time for your viewers. Let them feel like they are at a long-awaited meeting with a friend.These two elements will enable you to&nbsp;quickly build a permanent group of loyal recipients. &nbsp;<h2>Arouse a feeling of anticipation and evoke a good mood around the live stream</h2>Do you have some free time, and your live stream is still three days away?Post a funny picture or a meme referring to your business on your fanpage. Everyone likes to mellow out from time to time, watching funny content. This way, you can not only entertain your viewers but also prevent them from forgetting about you.<img src="https://app.selmo.io/assets/img/uploads/ckeditor/1682604151.webp">Are you on a well-deserved vacation, and your viewers know about it? Post a photo of a coffee cup with mountains in the background, sending greetings to everyone. You can ask them if they miss you already and assure them you will see each other as usual - in a week.Remember what we have written at the very beginning: build a relationship.&nbsp;Let customers see you as a good friend rather than someone they can only buy something from.<h2>Hand your profile (partially) over to your fans!</h2>Did you sell dresses during your live stream a week ago? If you know that the goods have already been delivered to your customers, you can write a post asking them to post photos of the creations they purchased from you in the comments.Are you out for a walk? Ask the viewers which of them likes walking as you do and ask them for photos showing what the weather is like in different parts of Poland. Another idea is to organize a contest for the best outfit on your fanpage. It can even become a recurring event.&nbsp; Choose the best-dressed person from all the entries and offer them as a prize, such as a PLN 50 voucher for the next shopping.As you can see, there are plenty of ideas. Your imagination is the only limit. &nbsp;<h2>Surprise them!</h2>Who doesn't like pleasant surprises? It's worth benefiting from it! When packing your order, add a nice surprise to the package. It doesn't have to be expensive; even a sweet gift, such as a heart-shaped lollipop, would be enough. <img src="https://app.selmo.io/assets/img/uploads/ckeditor/1682604162.webp">It is also a good idea to add a handwritten card, the content of which may read, for example, as follows: “Thank you for doing the shopping in our shop! Your order was packed with a smile, so you can also smile when opening the package! We are so glad that you are with us. See you during the next live stream - Your Boutique”. &nbsp;<h2>What to remember?</h2><ul><li>Build a relationship with your customers: make them await and participate in your live stream sales eagerly.</li><li>Interact: talk to your customers during a live stream, ask them questions, etc.</li><li>Make live streams regularly: let customers schedule the time they will spend with you.</li><li>Offer them entertainment, post memes, and let them know how you are; let the customers treat you like a good friend.</li><li>Share your profile with your fans ever and again in a way that allows them to engage with and feel part of the community. Share photos provided to you by your clients.</li><li>Introduce an element of surprise: add small gifts to your customers' packages. You’ll see they will appreciate it!</li></ul>&nbsp;

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