How do I start a live stream?
Prepare product list, prices, and a short run-of-show. Then set camera, lighting, and audio, go live, and pin a comment with order rules.
How to run a live stream and increase sales
This guide explains how to prepare a live selling session on Facebook or Instagram, keep orders organized, and close more sales after the stream.
Step by step: how to run a live stream
- Define one clear goal for the stream: launch, promotion, or clearance.
- Prepare product list, prices, sizes, and presentation order.
- Set camera angle, lighting, microphone, and test connection.
- Publish a live teaser at least 24 hours before start.
- Repeat order instructions during the stream every 10-15 minutes.
- After the stream, send order summaries and payment links quickly.
Pre-live checklist
- Camera and audio tested 30 minutes before going live.
- Pinned comment with buying and delivery instructions.
- Product list ready in presentation order.
- Planned offer reminders every 10-15 minutes.
- Post-live workflow for summaries and payment follow-up.
FAQ
How can I avoid order chaos during live selling?
Use a strict order format like product code plus size. A social-commerce tool can collect comments and DMs automatically and send clear order summaries.
What is the best live stream length for sales?
In most cases, 30-90 minutes works best when you have a clear opening, product presentation section, and final recap with call to action.
Want to automate live-stream orders?
Selmo helps automate order collection from comments and messages, then sends summaries and payment links.